Third Wave’s

Leadership team

Our core leadership team is three strong. We have diverse backgrounds that come together to challenge and grow our company through collaborative innovation.

Steve Davies

Managing Partner

In 2001, after nearly 15 years working for others, Steve acted on his entrepreneurial instincts to found Third Wave. His initial focus for the company was project management consulting, but Steve saw a new opportunity in cloud-based customer relationship management. By 2003, he had led Third Wave to being the first partner in Canada to implement Salesforce-based solutions.

Steve is a registered professional engineer with an Industrial Engineering degree from Dalhousie University. He also earned a Master of Business Administration from Saint Mary’s University. Steve began his career as an industrial engineer with Syncrude Canada in Fort McMurray, Alberta. He moved on to Tecsult Eduplus to manage a team of eLearning developers and eventually held management positions at various prestigious consulting firms including KPMG.

Steve’s upbringing by the Atlantic Ocean near Halifax fuelled his lifelong interest in sailing. He’s not only an experienced yachtsman, but a car enthusiast. He divides his leisure time between the water, racing his 40-foot sailboat, and the track, challenging himself in his sports car.

Alex Campbell


As a partner, Alex contributes to Third Wave’s strategic direction and manages the services delivery team. He’s a highly motivated, results-oriented business professional—our strategic thinker—who makes sure that we’re always delivering quality software to our clients by asking the right questions to find the right problems to solve.

Alex has been developing software and delivering professional services for more than 13 years. He has a Master of Computer Science and started his career as a developer, but he’s grown to be an experienced leader and strategist with a keen interest in business. Through his diverse work and study, Alex has earned a deep understanding of the software development lifecycle and agile software processes.

When he isn’t working, Alex loves to play music, sing, make pastries, and sample scotch. Sometimes all at the same time.

George Heal


George assisted in launching Third Wave’s Calgary office in 2013. As our “man on the ground” in Calgary he manages our Western Canadian operations. There he oversees our growing customer base as well as leads our business development efforts.

George has spent more than 25 years in software development and professional services. The vast majority of that time has been spent in the Oil & Gas industry either as part of internal IT, a consulting partner, or as a software provider. Very much a people person, George is often called the translator for his innate ability to quickly understand and translate a clients’ business goals in to a workable strategy.

George loves good food and wine. If he is not out for a walk or run with his dogs, there is a good chance he is checking out the latest “in” place in Calgary’s food scene.